It was clear to me from the start that traditional education wasn’t “the thing” for me. But after a few months of trying to become a philosopher, I thought my only true skill in life was baking eggs.
I didn’t want to become like my great grandfather working with food all day, he founded Unilever creating margarine. Still, infected with the entrepreneurial food virus I ended up starting a basement diner called “Eggsperience” in Amsterdam’s city center.
I realized I would be better off limiting the food fetish to my own kitchen the moment I found myself laying an egg on building the ultimate food app.
That was it, I quit scrambling eggs and headed back to Uni. There I participated in the pilot programs of both the CareerFoundry in Berlin and the Growth Tribe in Amsterdam. They taught me all about product design, UX Design, and my favorite, Growth Hacking. I was never happier and felt like a fish in the ocean.
At present, I am the Head of Growth for several medium size companies responsible for the online product development and building up the business. Designing their branding, storytelling, and designing and implementing measurable online marketing campaigns. I grow business online.